With an increasing rise in mobile applications, our phones have become the center of our internet universe. It’s not that every single person remains glued to Whatsapp all the time. There are some serious purposes, too.
Traditional e-commerce is changing and mobile commerce or m-commerce is emerging as the new way of buying and selling products. Ditching desktop, even mobile websites and switching to mobile application for various reasons, is the rage now. And to keep the pace, many e-commerce companies are shutting their desktop websites to move to mobile apps. Let’s try to find out the reasons behind this significant shift:
- One of the primary reasons is the increasing number of smartphone users. The number of smartphone users in 2015 was 1.85 billion, and it is estimated to reach 2.08 billion by the end of 2016.
- Around half of internet users come to a site through a mobile app. Moreover the number of broadband connection are plateauing whereas that of mobile data connection is skyrocketing. Not only youngsters, a kid can now download apps easily without much hassle.
- From the customers’ point of view, shopping becomes fun when it is available anytime, anywhere. During a normal working day, a shopper does not find much time to browse their desktop/laptop. Less shopping time means fewer sales. But most e-commerce companies spend a hefty amount on the advertisement with the aim of getting ROI at a higher rate. To increase the shopping time, these companies develop apps so that the customer can shop 24*7, thus adding to their profits.
- Next there is a big factor working behind this shift. When shoppers use mobile app, it becomes difficult for them to browse other websites to compare their chosen products with other existing offers. They are less likely to download every company’s app to make comparisons, which is very easy using desktop sites. Thus they end up buying their chosen products using a particular company’s app that is already downloaded.
- For the users on the go, mobile apps are always very handy. Many companies like Uber, Ola have shifted to app versions solely due to users’ convenience.
E-commerce companies are simply following their customers’ lead. After all, a business thrives on its customers’ satisfaction. Big players are supporting the m-commerce push with small businesses following the suit, gradually.