Why are Advertisers Moving towards Facebook Adverts?

Why are Advertisers Moving towards Facebook Adverts?

Advertising has been taken to a new height with social media stepping into the foray. Facebook, Instagram, Snapchat, Periscope etc. have changed the way people advertise their products/services and fetch customers. According to some latest reports, Facebook has 1.4 billion users and more than 900 million people visit the site every day. Facebook has become more than being a connector. It is a strong foundation for building lasting relationships and finding new customers.
But how do all the marketing happen on Facebook? Through Facebook Adverts. Facebook Adverts let you select your audience, who will be able to see the advertisements, by age, location, interests/ hobbies and similar other things. With this, you can choose the type of people you want to reach and Facebook will deliver your adverts to the selected type of audience. As a result, Facebook adverts are more relevant to people, who see them. Facebook adverts help you to:
• Drive online sales
• Raise brand awareness
• Increase local sales
• Promote app
Besides from the adverts, people can get directions to your shop, add an object to a shopping cart or perform other actions on a company’s website. When you run an advert, you need to take part in the advert auction. Here a point needs to be mentioned- how much you spend on Facebook ads will depend on you and your budget depends on you. If you don’t decide this, Facebook will automatically calculate a bid based on your budget and the duration you want your ad to run.
According to some researches, video remains to be a critical element of a successful digital marketing for the near future. And Facebook has been stealing the market slowly from under YouTube’s nose. Facebook showed us its power with the ‘ice bucket challenge’ that received 17 million video shares within just a month. Even in November 2015, more videos were uploaded on Facebook compared to posts containing links to YouTube.
A comparative study by Accuracast, which included running the same number of video campaigns on You Tube and Facebook for a period of 3 months in this year shows that:
• YouTube campaigns got 17% lesser clicks than Facebook.
• Facebook impressions are almost twice.
• On YouTube, the average cost-per-click is 4 times more expensive than Facebook. ($1.33 vs $0.31)
• The average cost-per-view on YouTube is 10 times higher than Facebook.
Facebook is the winner in terms of costs and impressions. Yes, YouTube is a better option based on quality watched time. But Facebook helps you reach a broader audience within a low budget. Lower CPCs, targeting people based on their interest and availability of videos combined with call-to-action options make people move to the social media platform for advertising their products.