If you are in business, you will always want to follow the current trends. Since change is the only constant, businesses must learn to adapt to changes. The emergence of social media has changed the way people do business. Research studies conducted in this year show that 9 out of 10 companies in the USA are active on social media. Businesses get quick exposure in social media leading to a tremendous boost in their sales.
Even though the social media landscape keeps on evolving every year, every social marketer needs to be aware of the prevailing trends. As such we list some of the opportunities that are really happening and can change your marketing strategies:
- It’s no more about Facebook, Twitter and LinkedIn only: Until 2015, businesses were using the 3 big players primarily. But there has been a big shift in the platform dynamics in 2016. Instagram and Snapchat have entered the market with a massive user base.
- Employee advocacy is the new ‘in’ thing: According to a recent report published by Cisco, a company’s employees have 10 times more followers than the company itself. Employees are using social networking sites, video sites, blogs, photo sharing sites and forums and discussion boards for the purpose.
- The supreme power of video has never faded away: 2016, like 2015 is a huge year for video marketing. An emarketer report says, everyday people are now watching an average of 5hrs, 31 minutes videos. They are not getting bored of videos, be it live streaming or quick clips.
- Social media advertising is taken to a new height: The exponential increase in ads on the different social media platforms means, these are working. The most interesting thing about this new age advertising is that the way these ads act and look like, is quite similar to that of organic content. The ads have a ‘buy’ button which makes it easier to convert followers into real buyers, without any hassle.
- Visual presentation hits its stride: Visual marketing or sharing is getting more traction and attention. Sources from WebDAM reveal that more than 80% of communications will be visual by the end of 2018. Moreover posts with images/visual graphics produce 650% higher engagement than those with plain texts. In 2015-2016, 95% of B2B buyers have preferred short bite-sized content.
Besides, mobile marketing, a push for more personalization, social messengers etc. are also proving to be game-changers. Whatever may be the trends, it is necessary to know what’s working for you to thrive in this age of digitization.