Any business, to be successful, must keep up with the latest trends and technologies since change is the only constant in this universe. Companies today are relying heavily on the social media for promoting their products/services. As 2016 is coming to an end, we put here the top trending developments in this area:
- Videos- live streaming or GIF is getting bigger.
- App functionality is getting broader to keep users involved in app.
- Businesses are focusing more on real-time engagement.
- The face of advertising has changed with the ‘buy’ button.
- Mobile devices have become the primary medium of using social media.
To stay ahead of the curve, a company must be aware of the basic tenets of social media.