Social media has earned the reputation of being the ultimate agent of self-promotion, for the right reasons, indeed. As far as business is concerned, it is no doubt a great platform to connect with customers. Now-a-days companies spend a hefty amount to do what they can do to connect with potential customers and build their brand’s identity on popular platforms. But social media is definitely not the ‘be all end all’ to the success of a company. And it is not advisable to put all eggs in the social media basket.
In this digital age where people rely on self-loathing, it becomes difficult to believe that the power of social media is overestimated. Many, who are on the way of building and maintaining a client/customer base think that not promoting on social media enough can be a form of career suicide. Contrary to this belief, it is essential to know why relying too much on social media can lead to disappointment:
- Likes don’t always matter: If you are happy getting too many likes on your content, product image or video, time to think twice. Have you ever noticed how many of these likes have actually generated leads? It may be surprising to know that email marketing remains the number one as far as bringing in leads is concerned.
- Social media is one of the many digital marketing platforms: It’s not all about social media, always. Social media should not be the only or the main way to reach out to your targeted audience; it should never be the strong basis. SMS, email, video chat, online calendars are other effective ways that can be targeted to small and large groups.
- Social media may not be a hot lead generation tool, always: Yes, social media can be a tool for lead generation as you can get a good idea of your audience and their preferences. Since quality counts more, when it comes to marketing, you must try your hands on other forms of marketing. Don’t invest too much on gaining leads from social media.
It is necessary to understand that social media has its own limitations. After all, people are all busy with counting their own ‘likes’ and ‘comments’ to devote more than a few seconds to your post. Along with social media, keep other avenues open as well.