Creating a brand and developing a successful strategy for that can be complex and time-consuming. Besides defining your company’s mission, advantages of your products/services and learning about the needs and interests of prospective and current customers, you need to know certain important aspects of branding:
Design a truly brilliant logo.
Communicate your brand messaging clearly.
Prepare a tagline that rightfully captures your brand’s essence.
Create brand standards for all your promotional/advertising materials that convey a consistent style.
Use standard typographic treatments.
Build a great culture, since it is known outside of the company walls.
Be true to your mission statement and brand’s promise.
Be flexible to stay relevant, build interest and distinguish your business from that of your competitors.