Are you addicted to your clients’ business? Too busy to develop your own website? Many entrepreneurs perceive their clients’ business to be the sole important work and find no time to design or work on their websites. Does businesses grow that way? NO.
A website is a marketing tool that presents your business to the web world. Being available 24*7 to viewers, a website remains a vital point of all marketing for any business, small or big. Time has changed over the past decade. People now want to stay connected and share their information. Since internet has brought revolutionary changes in the way we gather information, we want everything online. Similarly people want businesses online.
Today a business needs to be present on the web to experience growth. Having a business website is really that important because:
1. A website reinforces trust and credibility: Since people can connect globally, they want to find every bit of information on the internet. If they don’t see your company online, it raises doubt about the company’s existence. More than 60% of global online customers say they are more likely to confide on a company having its own website.
2. A well-optimized website acts as a mediator between clients and company’s products: If your company’s website has meaningful, fun to read content on products and services, clients will like to go through it. And those who are interested about the services or products, will surely contact you. Any other cheap means of promoting your business?
3. A website draws in clients and crowds: With a website, you can introduce your business to clients, within no time. If they like your products they will refer those to some other consumers, some potential clients. As people flow, cash will flow. Better than those run-of-the-mill print brochures?
4. A website can create brands: This is the power of online media. If your website provides something of value to customers, people will like it and provide good reviews. They can share things on social media. And your business will earn word-of-mouth publicity and recommendation from friends and family. But where will these recommendations go? Your website.
5. A website sells goods actually: An organized, informative website actually helps you sell products by explaining the benefit of any products/services to your clients, answering their queries and paving the way to business deals.
However busy you may be with those presentations, emails and clients’, don’t forget to devote time and effort into your website. A poor-looking website won’t fetch you clients. Between taking care of the present clients, make arrangements for your future by designing a business driven, functional and well-optimized website.