It’s yet another game of cat and mouse. For the past few days, the IT world is watching a little turf war between Facebook and Adblocker. It all started on 9th August, Tuesday when Facebook declared of implementing changes to its site by blocking Adblocker. Andrew Bosworth, Vice-President of Facebook said:
“If you don’t want to see ads about a certain interest like travel or cats, you can remove the interest from your ad preferences. We also heard that people want to be able to stop seeing ads from businesses or organizations who have added them to their customer lists, and so we are adding tools that allow people to do this.”
With this attempt, Facebook made sure the Adblocker are unable to find out the difference between a post and an ad on the site. At the same time, it created option for users to fine-tune the advertisements as they saw on the site. By this move, the social media giant made waves.
Not lagging behind, the Adblocker found ways to defeat Facebook in this arms race. After all, a good percentage of smartphone users use adblocking apps.
Subsequently Adblocker’s coders issued a fix and re-enabled ad-blocking feature on the social media platform’s website. The Adblocker advised their users for updating the filter lists so that all unwanted ads can be prevented from showing. Facebook, again had issues against this move. According to it, the Adblocker were filtering out other Facebook content, like posts from friends and Pages along with ads. When ads are not shown on the website, Facebook cannot earn the ad revenues. Now Facebook again hit back to ensure Adblocker’s coding do not work for the public.
So the game of enabling block, un-enabling and re-un-enabling block continues…the netizens are yet to watch the winners of this back-and-forth battle.