Today every brand needs to engage with their customers via digital medium. As such, it’s really tough to bring synergy across all the digital marketing channels to create a deeper engagement with customers. That calls for the successful use of Integrated Digital Marketing (IDM) which aims at creating a strong, cohesive presence for a brand. If you incorporate an Integrated Digital Marketing strategy as part of your overall business plan, you will be able to get a real-time insight into your customers’ behavior and ROI through the management of data and analysis.
So how to make the best use of IDM? Although there is no one sure-fire formula to create the best IDM strategies, here are some ways that you can try to maximize viewership:

  • Know your customers: Identify your customers/audience and their interests, motivation and attitudes so that you can develop the best communications channels.
  • Integrate your messages: Pay attention to every aspect of advertising and this rule applies to whatever medium you are using like any website or any social networking platform. A simple example- using a client’s Twitter handle on printed ads can help the audience connect more easily with a company. Using the same phrases and keywords through the IDM campaigns is also essential.
  • Words are still very powerful: Create content that is simple and composed in a layman’s language. Whatever articles, blogs or eBooks you write must be sought after and contain stuff that someone like you would feel interested to read.
  • All the marketing people should work in sync: Even though you have numerous employees working on different projects within the same integrated marketing campaign, make sure that all of them are on the same line. Again, if you hire different agencies for the production of different aspects of your advertising campaign, make sure there is an in-house employee who coordinates their activities. Thus, your brand will get a consistent look and feel.
  • Boost your online engagement: You have promoted your brand on all social media platforms. Your job does not end there. Get acquainted with using the different functions of social media. Use the functions to ask questions, get feedback, provide answers etc. to create a brand presence.
  • Gather information on channels: Research on every advertising channel, be it Facebook, Twitter or any magazine to know how it will help you in attaining your business goals. Reject any channel if it’s not working for you, it’s that simple.
  • Monitor changes in consumer engagement: To create brand awareness, you must know what’s working for your target customers and what’s not. Big data and in-depth analytics help you determine how your efforts have paid off across all mediums.

A recent Gartner study reveals that 72% of customers like integrated branded experience across all platforms. Brands need to have a strong presence on the Internet and incorporating IDM strategies is just one of the best ways to achieve that.



If you are in business, you will always want to follow the current trends. Since change is the only constant, businesses must learn to adapt to changes. The emergence of social media has changed the way people do business. Research studies conducted in this year show that 9 out of 10 companies in the USA are active on social media. Businesses get quick exposure in social media leading to a tremendous boost in their sales.

Even though the social media landscape keeps on evolving every year, every social marketer needs to be aware of the prevailing trends. As such we list some of the opportunities that are really happening and can change your marketing strategies:

  • It’s no more about Facebook, Twitter and LinkedIn only: Until 2015, businesses were using the 3 big players primarily. But there has been a big shift in the platform dynamics in 2016. Instagram and Snapchat have entered the market with a massive user base.
  • Employee advocacy is the new ‘in’ thing: According to a recent report published by Cisco, a company’s employees have 10 times more followers than the company itself. Employees are using social networking sites, video sites, blogs, photo sharing sites and forums and discussion boards for the purpose.
  • The supreme power of video has never faded away: 2016, like 2015 is a huge year for video marketing. An emarketer report says, everyday people are now watching an average of 5hrs, 31 minutes videos. They are not getting bored of videos, be it live streaming or quick clips.
  • Social media advertising is taken to a new height: The exponential increase in ads on the different social media platforms means, these are working. The most interesting thing about this new age advertising is that the way these ads act and look like, is quite similar to that of organic content. The ads have a ‘buy’ button which makes it easier to convert followers into real buyers, without any hassle.
  • Visual presentation hits its stride: Visual marketing or sharing is getting more traction and attention. Sources from WebDAM reveal that more than 80% of communications will be visual by the end of 2018. Moreover posts with images/visual graphics produce 650% higher engagement than those with plain texts. In 2015-2016, 95% of B2B buyers have preferred short bite-sized content.

Besides, mobile marketing, a push for more personalization, social messengers etc. are also proving to be game-changers. Whatever may be the trends, it is necessary to know what’s working for you to thrive in this age of digitization.

Amazon’s online presence

Amazon’s online presence

Amazon, one of the world’s largest online retailer and originally a bookseller has expanded its business to sell a large variety of consumer goods and electronic devices. To capitalize on the Indian e-commerce market, was launched on June 5, 2013 and now the company has firmly rooted itself as a leader alongside other e-commerce giants Flipkart and Snapdeal. The company’s business has been skyrocketing, thanks to the great deals and exciting offers both on the app and desktop site. Besides, the shopping bonanzas like the ‘Great Indian Festival’ boost the sales spree to a great extent. According to a report published on the Economic times on June 17, 2016, Amazon India has witnessed a 250 percent year-on-year growth in bringing new sellers on board. With all this, the company continues to be a trusted sales channel for retailers of all sizes across India.



Email marketing is not going away anytime soon. But many companies have stopped incorporating new ideas into their email marketing strategies. Email marketing is one of the oldest and successful digital marketing strategies around. So marketers take this old standby for granted, many times and forget to improve it.
An email marketing effort is a vital part of your overall marketing program and business plan. You use email channels to market your products and/or services taking into consideration your target customers/users, their interests and benefits they are looking for and the type of strategy that would suit the particular type of customers/users.
Here are some interesting ways to perk up your email marketing strategy that would help you in organically growing your list and increase the number of subscribers:

  • Consider using simple newsletters featuring meaningful, interesting content. Use free tools like Tinyletter to write newsletters in hassle-free ways.
  • Use GIF to enhance your email. With GIFs, you can advertise in never-before-seen ways. For example, if you want to promote the upgraded version of a newly launched photo editor app, create animation showing the contrast between the older product and its upgraded version.
  • Insert videos sparingly to increase engagement. With HTML5, it is possible to embed videos in emails. Videos can be best used for product demo.
  • Create a dedicated subscriber page that allows a customer to click on a link that will take him/her to the particular page, you want them to visit. You create a brilliant page and get it published; after that you can use the link on your Facebook page bio, Twitter profile or Pinterest Pins.
  • Email marketers must get email data under control. If customers receive the same old email again and again, they unsubscribe easily. So marketers should reach for ways to gauge ‘email fatigue’.
  • People who are sending emails must be very familiar with the marketing principles, primarily the rules of good data management and integrity to avoid sending irrelevant emails. Repetitive emails may lead to the worst consequence like major email providers blocking the organization.
  • Treat email marketing as value exchange. Now-a-days, consumers ignore commercial emails all the more since they have multiple accounts to manage. Every email should be thoughtfully created and special offers, useful information and event invites should be judiciously included and sent.
  • Social media can be the best weapon as far as building email lists is concerned. For example, if any user wants to login to your site, he/she has to use their social logins. In this way, you will be able to get their email addresses and some demographic information as well.

Even though email has been losing its importance amidst the current social networking trends, it will probably never go away completely. If revising the email strategies as part of your overall business plan profits you, why not bring back the old world charm of the 90’s?



Sure smartphones and other smart gadgets are a delight to use. Be it for convenience or fun, these gadgets are simply taking the world by storm. According to recent reports, more than 2 billion people use smartphone across the globe. This huge number is enough to prove the growing significance of mobile app development. And mobile app developers are finding numerous reasons to remain glued to the edge of their seats.
As we are nearing the end of 2016, let us examine what is trending in the app development sector:

  • Internet of Things (IoT) is already playing big in technological circles: According to a recent tech report, more than 53% of all app developers are already engaged in connecting the world through IoT. You may be unaware of the term but not the IoT inventions like Google’s self-driving cars. Although the development of apps for IoT is still in the nascent stage, considering the massive shift in digital technology, it can be predicted that Android and iOS will give utmost importance to it.
  • Cloud is ruling the market: Cloud’s compatibility features are helping the mobile app developers immensely even in 2016.Thanks to cloud computing, applications can be delivered to a whole range of devices. From retaining the small size of apps to syncing those across various devices, cloud’s benefits are truly recognizable.
  • Swift is turning heads quite swiftly: Swift, the big programming language from Apple is gaining a lot of traction. Swift helps developers write reliable code right from the very beginning. However, although many mobile app developers find it easier than Objective C, it is not going to replace the latter in the near future. Swift is terrifically faster. With the release of the latest Swift 2, app developers are enjoying the new features and all these are enough to forecast that the new, big language is definitely here to stay.
  • Location-based services are in vogue: Think how wi-fi usage makes our life easier? Now think what if wi-fi services are no more restricted to the confines of your rooms, hotels, hospitals or restaurants? With the emergence of Beacon technology, that is integrated location-based technology, the usage of applications is rising and proving to be of immense help in providing people with relevant information. Apple has embraced this technology with its iconic iBeacons.
  • Wearable Technology is the new ‘in’ thing: If you think wearable technology is limited to healthcare and fitness industry as shown to the world by Apple’s Nike+ smartwatch, you are way far beyond reality. Wearable technology is experiencing growth in fashion and textile industries also.

The word ‘mobile’ has surpassed the purpose for which it was invented, probably. It has surpassed our imagination and changed the way we live. Smartphones, tablets, wearables, environmental sensors and other mobile technologies have become part of the biggest tech revolution since the advent of the Internet and Personal Computer. And quite aptly entrepreneurs are taking the advantage of this big revolution to keep the pace with the changing trends. So far, 2016 has been a year of excitement as many mobile application trends are faring well like those mentioned above.



2016 is nearing its end and going by the trends it can be said that the year has already left countless new opportunities for digital marketers and advertisers. Whether it is a startup or an established business, companies are trying new trends every day and many times, finding it a bit intimidating to follow the changing pace.
So “What’s Hot” in the online marketing arena? Which are the biggest trends that are giving most uplift to businesses? Here are the top trends dominating in digital marketing:

  • Mobile marketing: Consumers are happily shifting from desktop to mobile for their own convenience. Mobile phones are getting smarter and easier to use. The smart generation just loves everything displayed on their phones. Companies are now designing mobile websites, apps and formatting other major aspects of their business mobile-friendly.
  • Ever increasing popularity of Mobile Application: App-based marketing is the rage and it’s here to stay. Users rely more on apps than traditional desktop websites. Companies are developing mobile apps on priority basis for driving engagement.
  • Content marketing is still dominating: Although not a new trend, content marketing is still quite effective. In the advent of new and exciting digital technologies, most B2B organizations are still content marketing for describing their products/services and advertising those, as well.
  • Connecting with the audience through live video streaming: Video streaming is one of the leading trends settling into the thick of this year. As a business owner, you can grab customer’s attention and make them a part of your brand experience through Live Q & A, new product releases and by providing a sneak peek into behind the scene activities. More businesses are using apps like Meerkat and Periscope to connect with audiences from mobile and share the same with their Twitter community.
  • Customization: Every customer wants personalization. As such, more and more online marketers are pushing their creative and technological limits in order to provide personalized experiences to their customers.
  • Wearable technology: The way today people are using digital tools and technology for maintaining their health is simply amazing. Digital marketers are taking advantage of this phenomenon as they integrate this need for being fit with wearable apps; for example, ‘Healhkit’ developed by Apple in partnership with Nike.

Although there are other online marketing strategies, these are the top ones dominating in 2016. Consider all these a part of your broader marketing campaign.

Facebook Ads vs Google Ads: How to Strategize?

Facebook Ads vs Google Ads: How to Strategize?

Thinking of firing some ad campaigns? Facebook ads or Google ads? The debate rages on as marketers remain confused on which strategy to use that won’t make them a small fortune.
Businesses, small or big depend largely on digital marketing strategies like advertising through Facebook and/or Google to generate revenues. Advertising through both these channels have advantages, which differ according to the type of business, its budget, the target audiences/users etc. As per researches conducted in 2015, there are 2.92 billion internet users around the world. Here are some interesting data that might help you on deciding which marketing platform would suit best for your business:

Facebook Ads:

  • Facebook has 1.28 billion monthly active users.
  • It receives 1 trillion page views per month.
  • Around 44% of all internet users have the potential reach of Facebook.
  • It targets users/consumers based on where they live, their interests and Pages liked on Facebook.

Google Ads:

  • It can reach over 2.6 billion searchers every month.
  • 180 billion Google searches are performed every month.
  • Google is within the potential reach of 90% of all internet users.
  • It targets users/consumers based on the place where the customers are located at that particular time when they search for the product or company and by relevant keywords prospects used during the search.
  • Now let’s discuss the reasons why your Facebook ads may not be performing like Google Ads.

  • As stated earlier, Google ad is search related. This means your potential customers are searching for something which they are ready to buy now or researching about, in most cases. But very few people are actually searching products on Facebook.
  • Many people using pay-per-click or PPC think that companies with the biggest advertising budget will somehow win at Google ads. Not going by this misconception, it can be said that Google Adwords puts the focus on the relevance and quality of ads, not on the advertising budget. That is the reason advertisers with relevant, high-quality and improved ads rarely need to bid as highly as those with irrelevant, repetitive or boring ads. Sometimes some keywords cost more than others.
  • Sometimes Facebook ads target static audiences/users leading to a much higher ad fatigue rate.
  • Google gets a thumbs up again due to its local business factor.
  • Google has a wide range of ad formats. Also, it is constantly executing new ad formats so that marketers can reach new audiences.

With Facebook ads, a marketer needs to choose the right bidding option and create click-worthy, high-quality ads. However, since there is no single marketing strategy for PPC campaigns; optimizers need to research both the advertising platforms to get the best.

Why E-commerce companies are shifting to Mobile Application?

Why E-commerce companies are shifting to Mobile Application?

With an increasing rise in mobile applications, our phones have become the center of our internet universe. It’s not that every single person remains glued to Whatsapp all the time. There are some serious purposes, too.
Traditional e-commerce is changing and mobile commerce or m-commerce is emerging as the new way of buying and selling products. Ditching desktop, even mobile websites and switching to mobile application for various reasons, is the rage now. And to keep the pace, many e-commerce companies are shutting their desktop websites to move to mobile apps. Let’s try to find out the reasons behind this significant shift:

  • One of the primary reasons is the increasing number of smartphone users. The number of smartphone users in 2015 was 1.85 billion, and it is estimated to reach 2.08 billion by the end of 2016.
  • Continue reading

What is Mobile Marketing?

What is Mobile Marketing?

Mobile marketing is the future of marketing, as experts say. Today people are spending more time on mobile, be it playing games or browsing for some serious purposes, than ever before. It’s simply because of the digital age we are living in, that there is a surprising rise of mobile marketing strategy. Mobile marketing means any strategy that connects advertisers to consumers through the use of mobile devices like phones, media devices, tablet computers, PDAs, portable gaming consoles etc.

Since people, now-a-days are seen glued to their smartphone screens, not implementing some kind of mobile advertising means you trail behind. In simple words, mobile marketing is any promotional activity or advertisement that is designed for reaching customers through cell phones, smartphones or other handheld devices. Presently SMS messaging is the most common mobile advertising channel; others being app-based marketing, in-game mobile marketing, mobile image ads, QR codes, location-based marketing, mobile-search ads etc.

  • Short Message Service: Although considered somewhat passé, short message service or SMS is still an integral part of advertisement. It is sending text messages to a customer’s phone number.
  • Location-based service: It means detecting the geographical area the user is connecting from and then sending advertising messages relevant for businesses in that area.
  • Quick Response (QR) codes: Once the users scan these codes, they are taken to a particular webpage that has the QR codes attached to it.
  • App-based marketing: App-based marketing involves mobile applications. Apps are significant to both marketers and consumers. Besides creating their own company apps, advertisers can create mobile ads that appear within a third party’s mobile app using services like Google AdMob.
  • In-game mobile marketing: If you are addicted to mobile games, you know what banner pop-ups, video ads or full-page image ads are. These appear between loading screens. So ads appearing within mobile games are another advertising strategy.

In the marketing landscape, mobile marketing has suddenly become an important strategy. More consumers than ever are using their devices to make purchases. As a marketer, it’s better to implement some of the best-proven practices like mobilizing email ads, making your company website mobile responsive, using the phone to get more reviews and creating a mobile app in your advertising strategies. To sum up the whole picture, it can be said that mobile marketing is here to stay.

How Affiliate Network Marketing Is Cost-Effective For Your Business

How Affiliate Network Marketing Is Cost-Effective For Your Business

Affiliate network marketing is a type of business partnership between merchants and website owners/publishers. To describe it in simple terms, it is a digital sales strategy. You want to market your products/services on a third party website. Visitors come to the third party website, see your products and come to you through your advertisements or other incentives. Now you compensate that partner for every click, sale or revenue generated by those visitors. Thus affiliate marketing is an effective online marketing strategy.

The Affiliate Marketing Triangle:

    This joint partnership is basically a relationship between 3 parties:

  • Advertiser or the merchant which sells products, services or policies
  • Publisher or an individual/company which promotes an advertiser’s products through their websites
  • And finally, the consumer, who sees the ad, performs some action like clicking the ad which redirects them from the publisher’s website to the advertiser’s website to make a conversion.

The Affiliate Program Commission Payment Models:

    • Cost Per Click (CPC): This model rests on visiting. A visitor to the affiliate’s or publisher’s websites clicks on a merchant’s banner and visits the merchant’s website. So an affiliate gets a commission/cost per click.
  • Cost Per Sale or Cost Per Acquisition (CPA): The affiliate refers a visitor who buys goods or purchases any service from the merchant.
  • Cost Per Lead (CPL): The affiliate refers a visitor to complete a form on the merchant’s website. This model rests on registration.

How is Affiliate Marketing cost-effective?

    Many businesses are applying this strategy to bring in revenue. Let’s see the obverse side of this marketing approach that makes it cost-effective:

  • Merchants need not spend time and money searching for customers. They get a bigger place to connect with the audience and market their products/services. This results in more customers and with more customers come more revenue.
  • Marketing and advertising products through TV, print and social media and billboards may gobble up a lion’s share of your budget. But if you choose marketing through affiliate networks, you need to pay only for what you get.
  • If you go by the cost per acquisition model, you would compensate only if the customer performs any action. How much to rely on Facebook or Google Adsense, without any guarantee of ROI?
  • You can improve your site’s ranking naturally, by promoting it through affiliated websites since they show your website to millions of people. And many of them are likely to become customers availing your products or services.
  • Since affiliate marketing is performance-based, it reduces the amount of money you spend to fetch a new customer. Similarly, it reduces the risk of having a truly bad return on investment.

Besides being cost-effective, affiliate marketing has other advantages like it can be tracked. You can judge your performance on the different affiliate websites and know which affiliates are working for you and which are not.

It is never too bad to explore the unknown. You have got an idea of how affiliate network marketing can benefit your business and save your money. So why run behind those traditional ads, display banners or pour money into the ad networks’ accounts? Small or big business, you will surely bring some positive changes to your promotional strategies with affiliate network marketing.