Sure smartphones and other smart gadgets are a delight to use. Be it for convenience or fun, these gadgets are simply taking the world by storm. According to recent reports, more than 2 billion people use smartphone across the globe. This huge number is enough to prove the growing significance of mobile app development. And mobile app developers are finding numerous reasons to remain glued to the edge of their seats.
As we are nearing the end of 2016, let us examine what is trending in the app development sector:
- Internet of Things (IoT) is already playing big in technological circles: According to a recent tech report, more than 53% of all app developers are already engaged in connecting the world through IoT. You may be unaware of the term but not the IoT inventions like Google’s self-driving cars. Although the development of apps for IoT is still in the nascent stage, considering the massive shift in digital technology, it can be predicted that Android and iOS will give utmost importance to it.
- Cloud is ruling the market: Cloud’s compatibility features are helping the mobile app developers immensely even in 2016.Thanks to cloud computing, applications can be delivered to a whole range of devices. From retaining the small size of apps to syncing those across various devices, cloud’s benefits are truly recognizable.
- Swift is turning heads quite swiftly: Swift, the big programming language from Apple is gaining a lot of traction. Swift helps developers write reliable code right from the very beginning. However, although many mobile app developers find it easier than Objective C, it is not going to replace the latter in the near future. Swift is terrifically faster. With the release of the latest Swift 2, app developers are enjoying the new features and all these are enough to forecast that the new, big language is definitely here to stay.
- Location-based services are in vogue: Think how wi-fi usage makes our life easier? Now think what if wi-fi services are no more restricted to the confines of your rooms, hotels, hospitals or restaurants? With the emergence of Beacon technology, that is integrated location-based technology, the usage of applications is rising and proving to be of immense help in providing people with relevant information. Apple has embraced this technology with its iconic iBeacons.
- Wearable Technology is the new ‘in’ thing: If you think wearable technology is limited to healthcare and fitness industry as shown to the world by Apple’s Nike+ smartwatch, you are way far beyond reality. Wearable technology is experiencing growth in fashion and textile industries also.
The word ‘mobile’ has surpassed the purpose for which it was invented, probably. It has surpassed our imagination and changed the way we live. Smartphones, tablets, wearables, environmental sensors and other mobile technologies have become part of the biggest tech revolution since the advent of the Internet and Personal Computer. And quite aptly entrepreneurs are taking the advantage of this big revolution to keep the pace with the changing trends. So far, 2016 has been a year of excitement as many mobile application trends are faring well like those mentioned above.
2016 is nearing its end and going by the trends it can be said that the year has already left countless new opportunities for digital marketers and advertisers. Whether it is a startup or an established business, companies are trying new trends every day and many times, finding it a bit intimidating to follow the changing pace.
So “What’s Hot” in the online marketing arena? Which are the biggest trends that are giving most uplift to businesses? Here are the top trends dominating in digital marketing:
- Mobile marketing: Consumers are happily shifting from desktop to mobile for their own convenience. Mobile phones are getting smarter and easier to use. The smart generation just loves everything displayed on their phones. Companies are now designing mobile websites, apps and formatting other major aspects of their business mobile-friendly.
- Ever increasing popularity of Mobile Application: App-based marketing is the rage and it’s here to stay. Users rely more on apps than traditional desktop websites. Companies are developing mobile apps on priority basis for driving engagement.
- Content marketing is still dominating: Although not a new trend, content marketing is still quite effective. In the advent of new and exciting digital technologies, most B2B organizations are still content marketing for describing their products/services and advertising those, as well.
- Connecting with the audience through live video streaming: Video streaming is one of the leading trends settling into the thick of this year. As a business owner, you can grab customer’s attention and make them a part of your brand experience through Live Q & A, new product releases and by providing a sneak peek into behind the scene activities. More businesses are using apps like Meerkat and Periscope to connect with audiences from mobile and share the same with their Twitter community.
- Customization: Every customer wants personalization. As such, more and more online marketers are pushing their creative and technological limits in order to provide personalized experiences to their customers.
- Wearable technology: The way today people are using digital tools and technology for maintaining their health is simply amazing. Digital marketers are taking advantage of this phenomenon as they integrate this need for being fit with wearable apps; for example, ‘Healhkit’ developed by Apple in partnership with Nike.
Although there are other online marketing strategies, these are the top ones dominating in 2016. Consider all these a part of your broader marketing campaign.
Thinking of firing some ad campaigns? Facebook ads or Google ads? The debate rages on as marketers remain confused on which strategy to use that won’t make them a small fortune.
Businesses, small or big depend largely on digital marketing strategies like advertising through Facebook and/or Google to generate revenues. Advertising through both these channels have advantages, which differ according to the type of business, its budget, the target audiences/users etc. As per researches conducted in 2015, there are 2.92 billion internet users around the world. Here are some interesting data that might help you on deciding which marketing platform would suit best for your business:
- Facebook has 1.28 billion monthly active users.
- It receives 1 trillion page views per month.
- Around 44% of all internet users have the potential reach of Facebook.
- It targets users/consumers based on where they live, their interests and Pages liked on Facebook.
With Facebook ads, a marketer needs to choose the right bidding option and create click-worthy, high-quality ads. However, since there is no single marketing strategy for PPC campaigns; optimizers need to research both the advertising platforms to get the best.
With an increasing rise in mobile applications, our phones have become the center of our internet universe. It’s not that every single person remains glued to Whatsapp all the time. There are some serious purposes, too.
Traditional e-commerce is changing and mobile commerce or m-commerce is emerging as the new way of buying and selling products. Ditching desktop, even mobile websites and switching to mobile application for various reasons, is the rage now. And to keep the pace, many e-commerce companies are shutting their desktop websites to move to mobile apps. Let’s try to find out the reasons behind this significant shift:
- One of the primary reasons is the increasing number of smartphone users. The number of smartphone users in 2015 was 1.85 billion, and it is estimated to reach 2.08 billion by the end of 2016.
Mobile marketing is the future of marketing, as experts say. Today people are spending more time on mobile, be it playing games or browsing for some serious purposes, than ever before. It’s simply because of the digital age we are living in, that there is a surprising rise of mobile marketing strategy. Mobile marketing means any strategy that connects advertisers to consumers through the use of mobile devices like phones, media devices, tablet computers, PDAs, portable gaming consoles etc.
Since people, now-a-days are seen glued to their smartphone screens, not implementing some kind of mobile advertising means you trail behind. In simple words, mobile marketing is any promotional activity or advertisement that is designed for reaching customers through cell phones, smartphones or other handheld devices. Presently SMS messaging is the most common mobile advertising channel; others being app-based marketing, in-game mobile marketing, mobile image ads, QR codes, location-based marketing, mobile-search ads etc.
- Short Message Service: Although considered somewhat passé, short message service or SMS is still an integral part of advertisement. It is sending text messages to a customer’s phone number.
- Location-based service: It means detecting the geographical area the user is connecting from and then sending advertising messages relevant for businesses in that area.
- Quick Response (QR) codes: Once the users scan these codes, they are taken to a particular webpage that has the QR codes attached to it.
- App-based marketing: App-based marketing involves mobile applications. Apps are significant to both marketers and consumers. Besides creating their own company apps, advertisers can create mobile ads that appear within a third party’s mobile app using services like Google AdMob.
- In-game mobile marketing: If you are addicted to mobile games, you know what banner pop-ups, video ads or full-page image ads are. These appear between loading screens. So ads appearing within mobile games are another advertising strategy.
In the marketing landscape, mobile marketing has suddenly become an important strategy. More consumers than ever are using their devices to make purchases. As a marketer, it’s better to implement some of the best-proven practices like mobilizing email ads, making your company website mobile responsive, using the phone to get more reviews and creating a mobile app in your advertising strategies. To sum up the whole picture, it can be said that mobile marketing is here to stay.
Affiliate network marketing is a type of business partnership between merchants and website owners/publishers. To describe it in simple terms, it is a digital sales strategy. You want to market your products/services on a third party website. Visitors come to the third party website, see your products and come to you through your advertisements or other incentives. Now you compensate that partner for every click, sale or revenue generated by those visitors. Thus affiliate marketing is an effective online marketing strategy.
The Affiliate Marketing Triangle:
This joint partnership is basically a relationship between 3 parties:
- Advertiser or the merchant which sells products, services or policies
- Publisher or an individual/company which promotes an advertiser’s products through their websites
- And finally, the consumer, who sees the ad, performs some action like clicking the ad which redirects them from the publisher’s website to the advertiser’s website to make a conversion.
The Affiliate Program Commission Payment Models:
Cost Per Click (CPC): This model rests on visiting. A visitor to the affiliate’s or publisher’s websites clicks on a merchant’s banner and visits the merchant’s website. So an affiliate gets a commission/cost per click.
Cost Per Sale or Cost Per Acquisition (CPA): The affiliate refers a visitor who buys goods or purchases any service from the merchant.
Cost Per Lead (CPL): The affiliate refers a visitor to complete a form on the merchant’s website. This model rests on registration.
How is Affiliate Marketing cost-effective?
Many businesses are applying this strategy to bring in revenue. Let’s see the obverse side of this marketing approach that makes it cost-effective:
- Merchants need not spend time and money searching for customers. They get a bigger place to connect with the audience and market their products/services. This results in more customers and with more customers come more revenue.
- Marketing and advertising products through TV, print and social media and billboards may gobble up a lion’s share of your budget. But if you choose marketing through affiliate networks, you need to pay only for what you get.
- If you go by the cost per acquisition model, you would compensate only if the customer performs any action. How much to rely on Facebook or Google Adsense, without any guarantee of ROI?
- You can improve your site’s ranking naturally, by promoting it through affiliated websites since they show your website to millions of people. And many of them are likely to become customers availing your products or services.
- Since affiliate marketing is performance-based, it reduces the amount of money you spend to fetch a new customer. Similarly, it reduces the risk of having a truly bad return on investment.
Besides being cost-effective, affiliate marketing has other advantages like it can be tracked. You can judge your performance on the different affiliate websites and know which affiliates are working for you and which are not.
It is never too bad to explore the unknown. You have got an idea of how affiliate network marketing can benefit your business and save your money. So why run behind those traditional ads, display banners or pour money into the ad networks’ accounts? Small or big business, you will surely bring some positive changes to your promotional strategies with affiliate network marketing.