HOW CAN GIF INCREASE SALES?

HOW CAN GIF INCREASE SALES?

GIF or Graphics Interchange Format is an amazing element of the visual media. Animated GIFs is not just for the internet geeks, they add immense value to a business. That these are going viral across social media and other digital platforms for some time now, proves that these are not meant for mere fun. Yes. GIFs can increase sales and that too in practical ways. How? Let’s learn:

  • It can boost an online post.
  • It captures attention of users instantly and thus easier to consume.
  • A GIF can be the perfect medium of using calls-to-action.
  • It can create emotional impact.
  • It can be used to announce the release of new product.
  • Emails featuring GIFs instead of images pull more revenues than those without any animation, many times.
  • It can be used to show the key functions and/or features of your product/service.

All these are vital in boosting a sale. Since GIFs present the perfect middle ground between videos and still images, these are interesting enough to convey messages, important for increasing sales.

Why are Advertisers Moving towards Facebook Adverts?

Why are Advertisers Moving towards Facebook Adverts?

Advertising has been taken to a new height with social media stepping into the foray. Facebook, Instagram, Snapchat, Periscope etc. have changed the way people advertise their products/services and fetch customers. According to some latest reports, Facebook has 1.4 billion users and more than 900 million people visit the site every day. Facebook has become more than being a connector. It is a strong foundation for building lasting relationships and finding new customers.
But how do all the marketing happen on Facebook? Through Facebook Adverts. Facebook Adverts let you select your audience, who will be able to see the advertisements, by age, location, interests/ hobbies and similar other things. With this, you can choose the type of people you want to reach and Facebook will deliver your adverts to the selected type of audience. As a result, Facebook adverts are more relevant to people, who see them. Facebook adverts help you to:
• Drive online sales
• Raise brand awareness
• Increase local sales
• Promote app
Besides from the adverts, people can get directions to your shop, add an object to a shopping cart or perform other actions on a company’s website. When you run an advert, you need to take part in the advert auction. Here a point needs to be mentioned- how much you spend on Facebook ads will depend on you and your budget depends on you. If you don’t decide this, Facebook will automatically calculate a bid based on your budget and the duration you want your ad to run.
According to some researches, video remains to be a critical element of a successful digital marketing for the near future. And Facebook has been stealing the market slowly from under YouTube’s nose. Facebook showed us its power with the ‘ice bucket challenge’ that received 17 million video shares within just a month. Even in November 2015, more videos were uploaded on Facebook compared to posts containing links to YouTube.
A comparative study by Accuracast, which included running the same number of video campaigns on You Tube and Facebook for a period of 3 months in this year shows that:
• YouTube campaigns got 17% lesser clicks than Facebook.
• Facebook impressions are almost twice.
• On YouTube, the average cost-per-click is 4 times more expensive than Facebook. ($1.33 vs $0.31)
• The average cost-per-view on YouTube is 10 times higher than Facebook.
Facebook is the winner in terms of costs and impressions. Yes, YouTube is a better option based on quality watched time. But Facebook helps you reach a broader audience within a low budget. Lower CPCs, targeting people based on their interest and availability of videos combined with call-to-action options make people move to the social media platform for advertising their products.

TOP SOCIAL MEDIA TRENDS OF 2016

TOP SOCIAL MEDIA TRENDS OF 2016

Any business, to be successful, must keep up with the latest trends and technologies since change is the only constant in this universe. Companies today are relying heavily on the social media for promoting their products/services. As 2016 is coming to an end, we put here the top trending developments in this area:

  • Videos- live streaming or GIF is getting bigger.
  • App functionality is getting broader to keep users involved in app.
  • Businesses are focusing more on real-time engagement.
  • The face of advertising has changed with the ‘buy’ button.
  • Mobile devices have become the primary medium of using social media.

To stay ahead of the curve, a company must be aware of the basic tenets of social media.

IS MONDAY MOTIVATION MOTIVATING ENOUGH?

IS MONDAY MOTIVATION MOTIVATING ENOUGH?

Mondays tend to be a bit struggling for everyone. The lazy mind still wants to be in the resting phase, but the brain knows it has to work. The same story repeats time and again. Mondays come and the last thing we have in our mind is office, work, meetings, conferences etc. But coming out of your comfort zone, do you think Mondays are that bad? Yes, difficult to decide. That’s why #MondayMotivation started- motivating the mind to feel positive to work well.

#MondayMotivation is a popular hash tag used extensively on different social media platforms like Facebook, Instagram and Twitter. As every Monday rolls around, this hashtag is used to spread positive feelings, feelings of optimism. But does emotions have anything to do with our work?

Emotions have a vital role to play in making a business successful since they can influence how much you try and how further you can push your limits. A study conducted by famous psychologists Teresa Amabile and Steven Kramer that focussed on interviewing 600 managers and analyzing the diary entries of 12,000 employees from different backgrounds, revealed that emotion was the number one work motivator. Surprisingly financial incentive did not top the list, as was guessed by many.

Dr. Stefan Stieglitz, a professor of professional communication on Social Media at the University of Duisburg- Essen says, “Emotional contagion means that a person can spread emotions to another person”. He added saying “emotions can also spread via computer-mediated communication, for example on social media”. While talking about #MondayMotivation, he explains that the hashtag can surprisingly create a community feeling among people who are unknown to each other in real life and hence has a positive effect. But he warns “there might also be people who use such a popular hashtag to get attention for their own account, or for marketing.”

And here lies the problem. Brands use the hashtag repeatedly to spread their messages and to generate attention for their products/services. Brands do this thing for positive reasons, quite obviously. This strategy becomes successful, in many cases, for quite sometime. As time passes, the strategy becomes a passé. Because it destroys the natural flow of a communication and decreases the interests of the users/viewers. Stieglitz further explains that the feelings generated by #MondayMotivation messages may not last long.

The bottom line is that #MondayMotivation messages may or may not work. If you are a person who gets motivated by inspirational quotes or messages, the hashtag will work. Otherwise, you need to take refuge to some other options for getting back to work with a bang!

HOW TO CREATE A COMPREHENSIVE BRANDING STRATEGY

HOW TO CREATE A COMPREHENSIVE BRANDING STRATEGY

Creating a brand and developing a successful strategy for that can be complex and time-consuming. Besides defining your company’s mission, advantages of your products/services and learning about the needs and interests of prospective and current customers, you need to know certain important aspects of branding:

  • Design a truly brilliant logo.
  • Communicate your brand messaging clearly.
  • Prepare a tagline that rightfully captures your brand’s essence.
  • Create brand standards for all your promotional/advertising materials that convey a consistent style.
  • Use standard typographic treatments.
  • Build a great culture, since it is known outside of the company walls.
  • Be true to your mission statement and brand’s promise.
  • Be flexible to stay relevant, build interest and distinguish your business from that of your competitors.
  • Focus on consistency.
  • INDIAN PHARMACY SECTOR STEPPING INTO A NEW PHASE

    INDIAN PHARMACY SECTOR STEPPING INTO A NEW PHASE

    Digitization has touched every aspect of our life. And keeping with the trend there has been revolutionary changes in the health care industry. Pharmaceutical companies, all over the world, are experimenting with digitization with the purpose of holding attention, creating unique brand engagements and watching brand equity with health care professionals. A vast number of researches and publications have documented the importance of digital marketing in pharmaceutical promotion globally.

    A research study involving the global pharmaceutical scenario reveals the following data:

    • In 2009, 38% of the healthcare professionals were digitally native. In 2014 the number rose to 51% and is expected to further rise to 67% in 2020.
    • The top four areas patients proactively seek or review information are medications, chronic conditions, healthcare services and ailments.
    • More than 68% of patients remain online for many hours a day and want pharmaceutical companies to reach them through various digital channels like email, website, social media and mobile apps.

    Now this was the global scenario. Coming to the Indian scenario what we see is that pharmaceutical companies here are opting for new technologies by moving away from the old school advertising/ promoting techniques. The new technologies are characterised by certain interesting features like scientific detailing to doctors, new set of rules for better insight into issues and many more.

    Indegene, a Bangalore-based market research firm has published a report recently which states:

    • An estimated rise of about 50% in the marketing area of pharmaceutical industry in the next two years.
    • Social media and mobile app will be playing a vital role in the rise.

    Gaurav Kapoor, the executive vice president of Indegene was quoted saying, “This will help India catch up with tech-savvy emerging markets peers like China, where nearly half the companies are expected to allocate more than a fifth of their marketing budget to digital marketing by 2018”.

    Many pharmaceutical companies like Sun Pharma and Abbott have already started implementing digital marketing techniques. Earlier this year Sun Pharma came up with the mobile app RespiTrack that centres around patient awareness on asthma. Abbott Healthcare also introduced several tools like Knowledge Genie, apps for heart and liver and vertigo exercises.

    In India, the pharmaceutical sector is not completely able to implement multi-channel campaigns owing to several problems. Although the sector has started utilizing digital marketing strategies, it has a long way to go.

    NEVER OVERESTIMATE THE POWER OF SOCIAL MEDIA

    NEVER OVERESTIMATE THE POWER OF SOCIAL MEDIA

    Social media has earned the reputation of being the ultimate agent of self-promotion, for the right reasons, indeed. As far as business is concerned, it is no doubt a great platform to connect with customers. Now-a-days companies spend a hefty amount to do what they can do to connect with potential customers and build their brand’s identity on popular platforms. But social media is definitely not the ‘be all end all’ to the success of a company. And it is not advisable to put all eggs in the social media basket.
    In this digital age where people rely on self-loathing, it becomes difficult to believe that the power of social media is overestimated. Many, who are on the way of building and maintaining a client/customer base think that not promoting on social media enough can be a form of career suicide. Contrary to this belief, it is essential to know why relying too much on social media can lead to disappointment:

    • Likes don’t always matter: If you are happy getting too many likes on your content, product image or video, time to think twice. Have you ever noticed how many of these likes have actually generated leads? It may be surprising to know that email marketing remains the number one as far as bringing in leads is concerned.
    • Social media is one of the many digital marketing platforms: It’s not all about social media, always. Social media should not be the only or the main way to reach out to your targeted audience; it should never be the strong basis. SMS, email, video chat, online calendars are other effective ways that can be targeted to small and large groups.
    • Social media may not be a hot lead generation tool, always: Yes, social media can be a tool for lead generation as you can get a good idea of your audience and their preferences. Since quality counts more, when it comes to marketing, you must try your hands on other forms of marketing. Don’t invest too much on gaining leads from social media.

    It is necessary to understand that social media has its own limitations. After all, people are all busy with counting their own ‘likes’ and ‘comments’ to devote more than a few seconds to your post. Along with social media, keep other avenues open as well.

    5 Inexpensive Digital Marketing Tips for New Start Ups

    5 Inexpensive Digital Marketing Tips for New Start Ups

    How digital marketing is changing the shape of businesses is nothing new to know about. Marketing through different digital platforms like social media, SMS, SEO marketing gives a company its much-needed publicity and help fetch targeted consumers. But digital marketing may prove expensive for new start-ups. Here are 5 tips that will help you increase your audience without worrying much about your pocket:

    • Be social. Use social media to promote your startup and engage with your followers.
    • Research and write. Take refuge to creative, high-quality content to write messages, ads.
    • Make small investments like promoting Facebook posts, sponsored tweets and/or LinkedIn’s premium services.
    • Find ways to optimize internal pages for conversions.
    • Think about your customers. Find and share information on social media platforms that make your customers feel they are a part of your business.
    INSTAGRAM MARKETING-WHAT MARKETERS NEED TO KNOW

    INSTAGRAM MARKETING-WHAT MARKETERS NEED TO KNOW

    Today every marketer needs to stay updated so that their marketing efforts fetch the maximum number of customers with a huge Return on Interest. Instagram, Facebook, Snapchat, Twitter etc. has all emerged as wonderful options to promote your products/services digitally. If you are an Instagram user, you are already aware of the complete marketing process on this particular social networking site.
    In this article, we are going to list out some important feature of Instagram marketing that every marketer must know to establish their brands’ presence and encourage follower engagement.

    • You need to be connected to your Facebook Ads account if you want to run an ad on Instagram. That is because Instagram’s ads are run through Facebook’s Business Manager. Having said so, there are some differences between both the ads in terms of the total number of targeting options and ad image design.
    • Instagram organic posts are different from ads. The organic posts with text says ‘Sponsored’ in the top-right corner and to explore the profile of the person running the ad, you can click on the in the top-left corner of the ad. There is a call to action button that says ‘Learn More’, ‘Shop Now’ or ‘Book Now’.
    • Instagram allows you to share videos from 15 to 60 seconds. You can enjoy the liberty of shooting videos directly from the Instagram app or use those from your photo library. Additional features allow you to turn off the sound, choose the cover photo and add filters.
    • Your Instagram posts are not placed in the chronological order of the newest posts first, but in the order Instagram thinks the most important to you. It means it’s not overall engagement that matters the most, but rather how much Instagram thinks you give importance to that particular Instagram user.
    • Much like Facebook, you are able to choose the duration and budget of your Instagram ad. Of course, exceptions are there like a flash sale with a short time window. As far as costs are concerned, it depends on the brand and its marketing budget.
    • Before running an ad on Instagram, you need to be aware of all the recent changes so that your efforts do not get wasted and provide you the results you want.

    HOW IS SOCIAL MEDIA EFFECTIVE AS A MARKETING STRATEGY?

    HOW IS SOCIAL MEDIA EFFECTIVE AS A MARKETING STRATEGY?

    Social media is not just any passing marketing strategy. It is a place of serious business. According to a Hubspot report, 92% of marketers in 2014 accepted that social media proved beneficial for them in some way or the other. According to another report by Social Media Examiner, 97% of marketers in 2014 participate in social media and 85% of them are not sure which tools are best to use. The scenario does not change in the next year as 66% of marketers plan to increase their use of certain social media platforms like Twitter, LinkedIn and YouTube.

    The research summary indicates that social media marketing has got a huge potential for increasing sales and giving businesses the boost, they require. But there are people for whom the word ‘social media’ is just a buzzword with no real advantage. They must know the reasons why social media marketing proves to be an effective marketing strategy:

    • Posts on the social media drive traffic: More than 2.5 billion people across the world have smartphones and a majority of them have accounts on one or the other social media platforms. When they see your company’s posts, which should be interesting and original, they are redirected to your company’s site. Great way to drive traffic, indeed!
    • Social media marketing increases brand recognition and improves brand loyalty: Social media marketing makes you reach to a wider customer base. It gives ample opportunities to your existing customers to learn about your business. Brands who are consistent with marketing on different platforms earn greater loyalty from customers.
    • It results in higher conversion rates: Although there are several ways in which brands get higher conversion rates, one of the important factors working is the humanization element. When people see your brands active on social media like other humans, they trust you more and want to build relationships with you. Again, some research also shows social media has a 100% higher lead-to-close rate than outbound marketing. Thus simply promoting your brand through meaningful ways can generate higher conversion rates.
    • Social media helps you with targeting and retargeting: Social media ads are highly customizable. For example, Facebook ads allow you target audience/customers by certain characteristics like their location, education level, purchase history and also pages they liked. This makes easier for you to target and retarget your customers.
    • It improves sales: Companies who promote their products/services for at least 2/3 yrs see growth in their sales as a result of increased exposure and recognition.
    • It reduces marketing expenses: An analysis of a 2014 Social Media Examiner’s report that took into account 2500 marketers reveals that 57% of companies with less than 10 employees realized the difference in marketing expenses.
    • Social media marketing can leverage your presence and help you find customers you never know existed. This is the new form of marketing in the new millennium. If you are not representing your business across all social channels, it’s time you get ‘social’.