Amazon, one of the world’s largest online retailer and originally a bookseller has expanded its business to sell a large variety of consumer goods and electronic devices. To capitalize on the Indian e-commerce market, amazon.in was launched on June 5, 2013 and now the company has firmly rooted itself as a leader alongside other e-commerce giants Flipkart and Snapdeal. The company’s business has been skyrocketing, thanks to the great deals and exciting offers both on the app and desktop site. Besides, the shopping bonanzas like the ‘Great Indian Festival’ boost the sales spree to a great extent. According to a report published on the Economic times on June 17, 2016, Amazon India has witnessed a 250 percent year-on-year growth in bringing new sellers on board. With all this, the company continues to be a trusted sales channel for retailers of all sizes across India.